“Prescribe The Nation”
For months, small towns across Alaska were scouted and casting calls conducted with their residents in an effort to uncover their personal skin stories and find the best person and town to be featured in the national campaign. Kodiak was selected as the final town due to the stories shared, its beautiful scenery, and its tight-knit community, making it ideal for a word-of-mouth campaign.
Directed by Derek Cianfrance & Elinor Carucci
